TESTIMONIALS | Sample,
Case Study
Some Client Praises:
"On a VERY positive note, we've just marked
the October 28th open house as full. We're at capacity which
has never happened before. . . Again, we're thrilled with
the results so far."
-- Heather Newton, Admissions – Yale School of Forestry &
Environmental Studies "SRB Marketing has gone the extra step for us and has
been a significant part of the growth of our English-language
edition. We are happy to be working with you and getting
the great results we have experienced."
-- Jurriaan Kamp – Co-Founder & Chief Editor,
Ode Magazine
“I've wanted to email you all week, but we've been so busy
packing boxes I haven't had a moment! I'm really pleased and
impressed with the power of the internet. Thanks.”
-- Katrina Frey, VP – Frey Vineyards "We want to thank you for all your efforts
on the last What Is Enlightenment? project. We have learnt a
tremendous amount and feel that there has been a lot of
benefit on a number of fronts..."
-- Robert Heinzman,
Publisher – What is Enlightenment? Magazine
"SRB Marketing has proven to be tremendously knowledgeable
and helpful. The internet marketing plan you wrote
for the launch of our new magazine was terrific. I
also appreciate your emphasis on working with environmentally-
and socially-responsible companies and organizations..."
-- Donna Baier Stein – President, Baier
Stein Direct; Publisher, TIFERET: A Journal
of Spiritual Literature
"Thanks to SRB's Google campaign, Paraview Publishing
achieved record sales for one of our books!"
-- Alexander Dake – CEO, Paraview Publishing
"Perry, it has been a pleasure
to work with you - you have really helped us to focus our
efforts and fine tune our processes so that we are spending
time getting the important things done."
"...[W]e've
gotten 810 responses to our survey... Very excited and
wanted to pass along the good news."
-- Anna Bell – Managing Partner, Sycamore Partners
"I continue to be amazed at the wealth
of knowledge you display in these newsletters. The VPs
can scarcely go anywhere without people mentioning they
read our newsletter. Great job!"
-- Randall Guthrie –
President,
Advanced Tech. & Serv. Inc.
"Perry, Just writing to say that I think the newsletter
looks--and reads--great. The voice, the content and the presentation
really show FIONS off for the serious and thoughtful
organization that it is... Thanks for all your work on it.
It's really paying off."
-- Deborah Lawrence, Ph.D. – Chair & President, FIONS
Sample Landing Page for Internet Ads:
Ode
Magazine - SRB developed different variations of
this landing page to qualify readers for a special subscription
for this European-based magazine client. It has had among
the highest conversion rates through major, values-based
portals such as Care2 and Beliefnet.
Case Study:
A small software client didn't advertise
or display at trade shows, relying primarily on sales staff.
New customer acquisition was flat. It needed better, more
cost-effective ways to reach its market.
The solution involved a variety of direct
and Internet marketing tools including acquiring targeted "opt-in" lists
to increase the prospect database (people who asked to
receive information, not junk mail or spam); developing
and deploying web-based surveys to test new ideas and better
understand customers; developing and delivering an informative
and highly regarded monthly e-mail newsletter; and launching
regular multi-channel marketing campaigns.
Results:
- Increased a highly targeted "opt-in" database
by over 1100 percent, with nearly 9,000 prospects continuing
to receive the monthly newsletter
- Increased sales leads by approximately 900 percent
- Increased website traffic by over 200 percent
- Increased number of new customers by about 500 percent and share of new customers
resulting directly from marketing efforts from nothing to about half; far more
cost-effective than sales alone.
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