SRB Marketing: eMarketing for people, planet and profit

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Search Engine Optimization (SEO)

Search engine optimization (SEO) is increases your website’s rank in organic, or natural, search engine listings. Getting the highest search engine rankings on relevant keywords can be one of the most effective ways to bring in high-quality traffic to your website.

Our SEO process involves a number of steps to figure out the particular needs of your organization and website. We will:

  • Analyze your current site, and do competitive and keyword research relevant to your organization.
  • Give suggestions on implementing technical, design and copy changes to your website.
  • Help you implement those changes, based on your organizations needs.
  • Create dozens or hundreds of quality, relevant in-bound links - "votes" for your site that are critical for SEO today
  • Develop a strategy to maintain & increase your rankings for the future.

SEM = SEO + PPC Search Advertising

Comprehensive search engine marketing (SEM) means combining an effective SEO strategy with targeted search engine pay-per-click advertising. Here are some reasons for using both strategies:

  • Organic & paid listings fluctuate in position. You have more chances of being on top if you use both.
  • Some people prefer clicking on only organic results, or only sponsored results.

Find out more about our search engine pay-per-click advertising services.

Contact us to find out how we can help your site perform better in search engines.

"On a VERY positive note, we've just marked the October 28th open house as full. We're at capacity which has never happened before. . . Again, we're thrilled with the results so far."

Heather Newton
Admissions
Yale School of Forestry & Environmental Studies

Ethical Search Engine Optimization

As a company focused on maintaining the highest ethical standards for online marketing, we never engage in what is described as "search engine spamming". While some SEO firms will use questionable strategies including non-relevant link sharing and "keyword stuffing", we only rely on strategies that are approved by search engines themselves. We believe that a well designed, high-quality site is the best way to perform well in search engines.