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Search Engine Advertising

Search engine advertising has been simply one of the most powerful, cost-effective forms of advertising this decade.  Search ads are contextual – visitors see ads only for specific keywords on which they are searching; and the advertiser pays only for actual clicks on their ads (pay-per-click or PPC).  This highly-targeted, performance-based type of advertising has appeal for nearly all advertisers, which accounts for its explosive growth. Yet, changes among search engines, increased bidding competition and other factors have made a once sure bet far more challenging today.

Getting great results in search engine advertising means finding the right keywords, using the right matching tools, and pairing those key words to short, compelling ad copy, all while delicately balancing your PPC costs & budget to meet your specific goals. It also means outstanding landing pages, microsites and e-commerce sites. SRB has proven experience in achieving excellent search engine advertising results for values-based organizations.  We’ve worked with all of the major PPC search programs, including Google AdWords, Yahoo! Search Marketing (formerly Overture), MSN, MIVA, Kanoodle and top shopping search engines.

SRB will develop and refine a successful, cost-effective search engine advertising campaign that you can continue using to your benefit indefinitely. We will maintain your accounts to keep getting you great results, or even educate you or your staff on how to keep improving it yourself!

Steps to great search engine advertising campaign:

• Market & keyword research - SRB will review your current campaigns or start fresh by developing dozens or even hundreds of targeted keyword phrases for you.
• Creative development - We will write multiple ad copy variations, to be paired with the keywords in related groups to help you achieve better results.
• Placement - With your approval, we place the ads and keywords for you in the best PPC programs for your needs.
• Track & refine - Your campaign will quickly improve, as SRB tracks and refines it over the first month to achieve your desired campaign results. Based on your needs, these can be: getting the most traffic for the lowest cost, getting the best return on investment (ROI) for your direct sales efforts, or anything else that is important to your organization.
• Maintenance & education - Every month we will provide you with reports on our periodic maintenance to continue to get you the best results. We can also educate you on best practices to keep improving your campaigns for yourself.

SRB will customize our Search Engine Advertising Package to your organizations specific needs. To find out about pricing and how to get started, contact SRB now. Email or call 866-210-1183.