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Green Web Planning & Placement

There are thousands of Web portals of various sizes that serve the interests of environmentally- and socially-conscious audiences. Care2 is one example of such a values-based portal for individuals, GreenBiz.com is an example of one for businesses. Some are extremely targeted by interest or industry.

The values-based portals are the websites that these conscious consumers (a.k.a. green consumers, LOHAS, or cultural creatives) will visit regularly, develop a greater loyalty to, and recommend to their family, friends and colleagues. Many offer very cost-effective online advertising opportunities that can yield outstanding results; while many other, more-visible portals may over charge.

To get the most from advertising on values-based web portals, you need:

• Good strategy (including finding the right portals for your purposes)
• The knowledge to negotiate the right deal for your situation or offer (hint: using ad networks only means you are paying too much)
• Great creative and ad copy (the specs for which can vary greatly across the most effective portals)
• The ability to track and interpret your results, and finally
• Great landing pages & microsites for greater brand recognition, and to convert your visitors to customers or leads.

At SRB, we have the expertise, experience, relationships, and proven results to implement these critical campaign pieces for you, helping you exceed your expectations.

See samples of our work, read strategic marketing case studies, and view some of our honors & awards here.