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Permission-Based Email Marketing

Permission-based email marketing is a great tool to help you reach your customers and others most likely to be interested in what you offer. When done right, email can be an extremely effective way to drive direct response and to build customer relationships and brand loyalty.

SRB maintains the highest standards of permission-based email. We go beyond CAN-SPAM laws, following industry best practices, to make sure your messages are being sent only to people who have requested or expect them. This strategy is not only more ethical, it actually helps get more of your messages delivered to more people who want what you have to offer.

Our services include:

Email Solo Campaigns (a.k.a. email "blasts") - Use trustworthy third party email lists we'll find for you, your current in-house list, and/or a list we'll help you develop and grow. Reach your customers and targeted prospects with authentic, personalized messages that get results. We'll help you strategize and use only proven delivery methods and partners.

Email Newsletter Advertising - Highly-targeted, third-party email newsletter ads are a cost-effective way to reach millions of values-based consumers.

With our Solo & Newsletter Advertising services, we'll:

• Help you create the best email offers
• Help you choose and negotiate the best deals for you with third party list owners
• Develop powerful copy and creative, designed specifically to help you reach and exceed your goals
• Track results and refine the advertising to improve results over time
• Integrate with our other offerings, or your offline efforts, for even greater effectiveness through multi-channel media

Benefits of Solos & Newsletter Advertising include:

• Immediate results
• Greater, more targeted reach on the same budget
• More room to describe your offer and tell your story than offline vehicles
• Testing, precise tracking and adjustments to improve results
• Easy integration with other tactics and media for multi-channel effectiveness

Co-Registration & Growing Your In-House List - There is little more valuable in interactive marketing today than your own, in-house list. We'll help you build and strengthen your list with co-registration advertising, auto-responder series, white-paper offers, and other proven and innovative tactics. We'll also advise you on the best uses for your list, and best methods to maintain and derive value from it, including publishing your own newsletter, segmentation tactics, and more.

Benefits of Growing & Using a House List include:

• Regularly generates sales, leads, and/or increased branding
• Positions you in a more significant, trustworthy and long-term relationship with your clients and prospects
• Builds high quality content for your website, making you easier to find on the Internet and drawing more people to your site
• Can be produced and delivered for mere pennies per address

Let us help you devise the email marketing campaigns and practices that will provide you an outstanding return on your investment (ROI) and build your reputation at the same time.