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Green Social Networks:

A Special Report

Green Social Networks examines the intersection of two powerful, long-term trends:

• A greening economy and marketing industry, where businesses and nonprofits alike are increasingly accountable to their various constituencies, society and the environment — and eager to communicate about their responsibility efforts.

• The rapid growth of social networks, and how they’re changing both our work and personal lives.

Taking advantage of both these trends, organizations from those as small as Care2, Green Irenes, and Personal Life Media to those as large as Starbucks Coffee and Ben & Jerry’s, have successfully used social networks to reach green and curious consumers.

Yet the vast majority of organizations who serve such consumers still don't know whether or how to effectively use the social networks to reach their target markets.

Green Social Networks enables organizations of all sizes to jumpstart their social networking relationship and promotional efforts. It helps demystify social networks and identify the ones organizations can best use to reach green and curious audiences.

The report ranks the top 15 green social networks by Alexa traffic and includes Google PageRank for each as well. It also lists alphabetically over 50 total green social networks, providing brief descriptions for the vast majority.
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In Green Social Networks, learn:

• How to get you a greater return on your investment
• How to get involved, including five key tactics
• Best practices that include remaining authentic, admitting mistakes, and choosing how to measure success
• Which are the top networks
• And much more (see Table of Contents below)

Use Green Social Networks to:

• Reach and influence more of your customers and prospects, and build better relationships
• Get more cost-effective marketing results and branding from your own efforts
• Avoid costly mistakes, or reduce consulting and services fees

Download Green Social Networks in Adobe PDF format for only $15.

 

-- Table of Contents --

I. Social Networks – Long-term Opportunity or Fad?

II. They Don’t All Look the Same, Do They? – A Taxonomy of Social Nets

III. Green Social Nets – Getting Involved

IV. How Do You Know it’s Working? – Metrics for Success

V. Keep it Real – or, What Not to Do on Social Nets

VI. Why Green Brands May Benefit Most from Social Networks

VII. Case Study – The Nature Conservancy

Appendix A – The Top 15 Green Social Networks by Alexa Traffic Rank

Appendix B – Alphabetical List of Green Social Networks (Over 50 listed)

 

Get Green Social Networks now via an immediate download in
Adobe PDF format.

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