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Smooth Emailing:

Maximize Your Results & Relationships

The New York Times reported that of the stories of 2003, those on personal happiness, meditation and nutritional supplements were among the most shared by readers with others through e-mail.

Green and socially conscious consumers want good relationships with people they buy things from. Relationship marketing that isn't condescending and manipulative works particularly well.

Relationships are built from knowing the customer better and entering into a dialogue, things for which email is an important component. In fact, e-mail may be the best application for creating highly effective, cost efficient, interactive dialogues with customers and potential prospects throughout the sales cycle.

How you initiate interaction and communicate by email is absolutely critical to your success and reputation in this "Age of Spam". Do it wrong and you will burn bridges. Do it right and you will gain many new customers and prospects with greater loyalty.

According to Forrester Research, marketers will spend $6.8 billion on e-mail services by 2006 in the United States alone.

I guarantee you will find Smooth Emailing to be very useful to you in your online marketing efforts. If you don't, you simply return it for your money back.

In Smooth Emailing, I show you:

• Key tactics that will get you a greater return on your investment
• Email best practices for avoiding the "spammer" label and getting your messages through
• How to build your in-house list and use outside lists
• How to advertise in 3rd party newsletters and put your own, successful newsletter together
• And much more (see Table of Contents below)

Use Smooth Emailing to:

• Reach and influence more of your customers and prospects, and build better relationships
• Get more cost-effective marketing results from your own efforts
• Avoid costly mistakes, or consulting and services fees

Buy Smooth Emailing in Adobe PDF format here for immediate download.

-- Table of Contents --

I. Overview & Introduction
  A. Permission Email & Best Practices
  B. Email Still Works Just Fine

II. Building Your Email Lists, Building Relationships
  A. Building Your House List
  B. Outside Lists

III. Making Sure the Mail Gets Delivered
  - Blacklists/header checks
  - Content filters
  - Customer-controlled features
  - Anti-spam software
  - Customer Education

IV. Email Campaigns
  - Personalization and Targeting
  - Message Structure
  - Frequency
  - The Offer
  - Features/Benefits
  - Testimonials
  - Creative
  - More...

V. Third Party Email Newsletters - Ads
  - Do Your "Homework" First
  - Give It a Chance
  - Design Carefully
  - Copy is King
  - Don't Strand Prospects
  - Ad Matches Landing Page

VI. Your Own Email Newsletter

Get Smooth Emailing now via an immediate download in
Adobe PDF format.

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