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Conscious Clicks:

A Guide to eMarketing for People, Planet & Profit

• Reach more green consumers than you thought was possible...
• Get more cost-effective marketing results than you've ever had...
• Get Conscious Clicks™!

"A treasure trove of ideas, tips and resources . . ."

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My name is Perry Goldschein and I've worked for many years with both green marketing and Internet marketing. I wrote Conscious Clicks™ to address a distinct need among most green businesses and nonprofits -- the need to better understand and use the Internet to reach the already huge and growing numbers of green consumers in cyberspace.

Of course there are lots of resources to help individuals and organizations with their Internet marketing efforts because the Internet has given birth to some of the most cost-effective marketing tools in history. But they can't possibly work the same for every industry and situation.

I designed Conscious Clicks™ specifically for those trying to communicate the environmentally- and socially-positive benefits of their products or services to the conscious, green consumer.

We green consumers are a unique bunch. We want ethical organizations that don't spew the standard marketing and advertising BS to make us feel like we don't have, or aren't good, enough without their products or services. Instead we want them to create, and then tell and show us how their products and services have a truly positive, not negative, impact on ourselves, our families and our world.

Most of us green consumers have also become rather fond of things like Internet search engines, green Web portals, and email for finding and communicating with like-minded organizations and individuals. Though we use these resources in different ways than others.

I guarantee you will find Conscious Clicks™ to be both an absorbing read and a reference tool you will refer to over and over again. If you don't, you simply return it for your money back. But you don't have to take my word for it. See what others say about it.

In Conscious Clicks™, I show you:

• How to use the Internet to best reach more green, cultural creatives/LOHAS consumers
• Key tactics with Google AdWords, Overture and other search engine "pay-per-click" tools that will get you an amazing return on your investment
• Where to find and how to advertise on the most-targeted green Web portals, to reach millions of green consumers on incredibly reasonable budgets
• Ethical email strategies that work to build relationships, even in today's spam-plagued environment
• And much, much more (see Table of Contents below)

Use Conscious Clicks to:

• Reach and influence more green consumers than you thought was possible
• Get more cost-effective marketing results from your own efforts than you've ever had
• Avoid costly mistakes, or consulting and services fees
• Save time, using it as a reference tool as needed

And here is an added BONUS worth over $100.00!

When you purchase Conscious Clicks, I will provide you one half hour of personal phone coaching/consulting for your project or campaign. Good for up to 3 months after your purchase. (VALUE over $100)

Ready to take advantage of my special, limited-time introductory offer of $64 (regular price $89) right now? Then buy Conscious Clicks in Adobe PDF format here for immediate download. Need more information? Read on!

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What readers are saying:

"The Conscious Clicks Guide is a treasure trove of ideas, tips and resources. Perry explains in detail the most important eMarketing tools . . . and tells you how to launch your own campaigns using each tool. The Guide is an invaluable resource…"

Ron Schmidt, Principal, Rosswood Communications

"This report was chalked full of valuable and useful eMarketing tactics. As someone who has worked hard to promote my ecommerce website over the past 3 years, I strongly feel that the keys to successful marketing online are found in this 100 page report…"

Kent McKay, President, Essential Aura Aromatics Ltd.

"I found Conscious Clicks extremely informative. It helped me understand the online marketing space much clearer and did an excellent job explaining the different online marketing options for a sustainable business."

Chad Hagen, VP Business Development, Wildlife Works, Inc.

"Conscious Clicks wasn't just very informative, but helped me generate lots of creative ideas about the approach I would take on my campaign."

Frank Locantore, WoodWise Director, Co-op America

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More Reasons Conscious Clicks is a Must Read

Get Conscious Clicks™ and take better advantage of two powerful trends accelerating in the 21st century:

1. The rapid growth of what are known as Internet-based "inquiry" and "permission" marketing, where consumers have control of how they're marketed and sold; and
2. A greening economy, where businesses and nonprofits alike are increasingly accountable to their various constituencies, society and the environment.

The best online marketers have now established a notable competitive advantage, while those that have been slower to embrace the medium are working to catch up.

The advantage of those successfully using Internet marketing is apparent not just in the business world, but in the nonprofit, academic and government sectors as well. In fact, one of the biggest surprises of 2003 was the rise of the presidential campaign of relative unknown Howard Dean (all howling aside!) - widely acknowledged as being due, in large part, to his campaign's Internet marketing efforts.

During a similar time frame to the rise of the Internet and its use in marketing, another trend has reached critical mass - that of the conscious consumer. A number of recent studies confirm what has become obvious to many of us who are a part of it - that a sizable and growing market has developed for sustainable and socially responsible products and services, as well as those geared toward enhancing personal and spiritual development.

These studies show that consumers are increasingly integrating their environmental, social, even spiritual values into their purchasing and investing choices - and are seeking to support organizations that deliver on their core values.

Taking advantage of both these trends, organizations from those as small as Green Mountain Coffee Roasters, and Orange Glo to those as large as Toyota and Starbucks, have successfully used Internet marketing to reach these conscious consumers.

But the vast majority of businesses who serve such consumers still don't know how to effectively use the Internet and email to reach their target markets. The primary purpose of this report to help those organizations jump-start their efforts in e-marketing.

Get Conscious Clicks™ now via an immediate download in Adobe PDF format.

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-- Table of Contents --

I. Introduction
  A. Why eMarketing is Thriving: Permission & Inquiry
  B. Your Primary Market: Cultural Creatives/LOHAS Consumers

II. Search Engine Marketing
  A. Search Pay-per-Click (PPC)
     1. Search PPC Introduction
     2. The Main Search PPC Sites (Google, Overture, etc.)
     3. How to Get Started, Basic Strategies
     4. Some "More-Advanced" Search PPC Strategies
  B. Search Engine Optimization
  C. Paid Inclusion
  D. Other Search Strategies & Outsourcing

III. Green Web Portal Advertising
  A. The Creative: Banners & Towers & Buttons, Oh My!
  B. Finding the Right Green Web Portals for You
  C. Avoid Haphazard Campaigns
  D. An Alternative Option for the Smallest of Budgets

IV. Permission-Based Email Marketing
  A. Email Marketing Overview
  B. Building Your Email Lists, Building Relationships
  C. Making Sure the Mail Gets Delivered
  D. Email Campaigns
  E. Third Party Email Newsletters - Ads
  F. Your Own Email Newsletter

V. Landing Pages & Tracking Results
  A. Landing Pages
  B. Tracking Results

VI. Other Good eMarketing Strategies
  A. Internet & Email Public Relations
  B. Affiliate Marketing
  C. Weblogs (a.k.a. Blogs)
  D. Web-Based Surveys

VII. Business-to-Business Tips
  A. B2B Email
  B. A Note on Professional Services
  C. White Papers/Reports

VIII. Tying it All Together: Planning & Conclusion

Glossary

Don't miss out on our special $49 offer. Get Conscious Clicks now via an immediate download in Adobe PDF format.

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