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- 22 pages total
- Published Mar. 2004
Unconditional 30-day
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You may return your copy to SRB Marketing, Inc. within 30 days of purchase
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25 Tips for Great Results from Google & Other Search Advertising
Search engine pay-per-click (PPC) advertising is simply one of the most powerful, cost-effective forms of advertising. Also known as "paid search", "cost-per-click" (CPC), and "pay-for-performance", search PPC advertising has become very popular the last couple of years. Search PPC is an especially good strategy for reaching green and socially-conscious consumers who tend to search for information on the Internet more than average.
Search engine PPC works when prospects use search engines like Google, Yahoo, AOL, MSN and others to find things on the Internet. Your ad is displayed only for the key search words you specify, so these are prospects looking for exactly what you offer! Even better, and as its name suggests, you pay only for the actual clicks on your ad, which take the prospects to a web page you specify.
With the ability to reach many tens of thousands (or more) targeted prospects every day; easily track which ads and keywords are actually generating revenue; and determine each ad's and keyword's return on investment (ROI), this is an irresistible tool. You might even say this is better than advertising in major magazines or on TV while paying only for the customers and leads your magazine ads generate - something no print publication or broadcaster will do.
We guarantee you will find 25 Tips to be very useful to you in your PPC campaigns. If you don't, you simply return it for your money back.
In 25 Tips, I show you:
- Key tactics with Google AdWords, Overture and other search engine PPC tools that will get you a greater return on your investment
- All you need to know to get started with search PPC
- What to do with disabled ads or keywords
- How to test mutiple ads and track your results
- And much more (see Table of Contents below)
Use 25 Tips to:
- Reach and influence more of the most targeted consumers
- Get more cost-effective marketing results from your own efforts
- Avoid costly mistakes, or consulting and services fees
Buy 25 Tips in Adobe PDF format here for immediate download.
1. Search Pay-per-Click Introduction
2. The Main Search PPC Sites
Google
Overture
FindWhat
Kanoodle
3. How to Get Started
All you need to know
Rejected or Disabled Ads or Keywords
Will Search PPC Work for Local Organizations?
4. Some More-Advanced Search PPC Strategies
Structure Your Campaign to Succeed
Matching Options for Better Results
Higher Budgets for Better Testing
Testing Multiple Ads
Contextual Ads
Sales Conversion Tracking
Network Distribution
Using Google or Overture as a Benchmark
Get 25 Tips now via an immediate download in
Adobe
PDF format.
About the Author:
Perry Goldschein is managing director of SRB Marketing, an
award-winning, full-service Internet
marketing firm. He has written on other green and internet marketing
topics, spoken at numerous trade events, and has been quoted throughout
the industry media.
Prior to SRB, Perry was a marketing executive and lawyer for a successful AT&T spin-off, an Inc. Magazine "500 Fastest Growing company," and an environmental law firm. He earned degrees from the University of California, Davis School of Law and the University of Pennsylvania.