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Conscious Clicks™:
A Guide to eMarketing for People, Planet & Profit

Not to be confused with our email newsletter of the same name, this is SRB's flagship publication — the "whole enchilada"!

Reach more green consumers than you thought was possible...
Get more cost-effective marketing results than you've ever had...

Conscious Clicks is designed specifically for those trying to communicate the environmentally- and socially-positive benefits of their products or services to consumers and organizations. It is a comprehensive guide for getting started successfully with nearly every worthwhile Internet marketing tactic — and then some!

Conscious Clicks provides all the information within our other publications and much more. See what others have said, view the table of contents, and find out more here.

25 Tips to Great Results from Google & Other Search Advertising

Search engine pay-per-click (PPC) advertising is simply one of the most powerful, cost-effective forms of advertising. Search PPC is an especially good strategy for reaching green and socially-conscious consumers who tend to search for information on the Internet more than average.

With the ability to reach many tens of thousands (or more) targeted prospects every day; easily track which ads and keywords are actually generating revenue; and determine each ad's and keyword's return on investment (ROI), this is an irresistible tool. View the table of contents and find out more here.

Smooth Emailing: Maximize Your Results & Relationships

Green and socially conscious consumers want good relationships with people they buy things from. Relationship marketing that isn't condescending and manipulative works particularly well.

Relationships are built from knowing the customer better and entering into a dialogue. E-mail may be the best application for creating highly effective, cost efficient, interactive dialogues with customers and potential prospects throughout the sales cycle. Yet, how you use it is absolutely critical to your success and reputation in this "Age of Spam". View the table of contents and find out more here.

Green Web Portal Advertising: A Brief Primer

There are hundreds, maybe even thousands of Web portals of various sizes that serve the interests of environmentally- and socially-conscious audiences. A Web portal is simply any public website which offers a broad range of resources and services, either on many subjects or on a specific subject.

Care2 is one example of such a "green" or "conscious" portal for individuals, GreenBiz.com is an example of one for businesses. A number of other relevant portals exist that are worthwhile for green companies in both the B2C and B2B contexts. This primer tells you what you need to successfully engage in online media buying on the green Web portals. And it's free!

Landing Pages & Tracking Results: A Brief Primer

Landing pages and tracking are two things that are absolutely critical to getting the most out of nearly all your Internet marketing efforts. Yet, many less-experienced e-marketers, especially in small and mid-size businesses, make the mistake of ignoring these tools. This primer tells you what you need to successfully convert your traffic into maximum profit (earned revenue, if you're a nonprofit). And it's free!