SERVICES
| Permission-Based Email Marketing
Permission-based
email marketing* reaches your customers and others
most likely to be interested in what you
offer. When done properly, it can be one of the
most affordable, powerful, and cost-effective
ways to obtain the results you want, while building
customer relationships and loyalty.
Email
Marketing Campaigns - Use your current in-house
list, a list we'll help you develop, and/or trusted
third party email lists we'll help you obtain.
Reach your customers and targeted prospects with
authentic, personalized messages that get results.
We help you strategize and use only proven delivery
methods and partners. Benefits include:
- Greater,
more targeted reach on a smaller budget
- Immediate
results
- Testing,
precise tracking and adjustments to improve results
- Integrate
with traditional direct mail for multi-channel effectiveness
Email
Newsletter Advertising - Highly-targeted,
third-party email newsletter ads are a very affordable
way to reach tens of thousands or more, and can
be very effective. We'll:
|
- Help
you choose and negotiate the best deals for you
- Write
powerful copy, and design attractive graphics and/or
landing pages to help you reach your goals
- Track
results and refine the advertising to improve results
- Integrate
with our other offerings (e.g., email campaigns)
for even greater effectiveness through multi-channel
media
Email Newsletter Publishing - One
of the most powerful and cost-effective ways to regularly
communicate with your community, email newsletters drive
website traffic, increase brand awareness, improve sales
efforts, and build customer loyalty. Imagine having your
own publication that directly reaches thousands of customers
and other prospects on a regular basis for mere pennies
per person. These will be people who want to hear from
you with information they find useful.
SRB will create a tailor-made e-mail newsletter
to fit your needs and accomplish your objectives. See
our e-mail
newsletter section for additional
information.
Benefits
- Regularly reminds
current customers/clients and new prospects about
you and your services or products
- Grows your prospect
and client base by referral subscriptions
- Conveys that
you have the philosophy, expertise and/or experience
they need or want
- Positions you
in a more significant, trustworthy and long-term
relationship with your clients and prospects
- Builds high quality
content for your website, making you easier to find
on the Internet and drawing more people to your site
- Can be produced
and delivered for mere pennies per address
Let
us help you devise the marketing campaigns and practices
that will provide you an outstanding return on your investment
(ROI) and build your reputation at the same time.
*Permission-based
email marketing involves first receiving permission from
the recipient before communicating with her by mass email.
Such permission can be received directly or through a
trusted third-party resource. It also involves making
it as clear and simple as possible for the recipient
to stop further email communications.
At
a time when spam is rampant, costing billions in downtime
and information resources, this is the type of email
communications in which socially responsible companies
engage. It is not only the ethical way to market, but
it will give you a competitive advantage through enhanced
branding and relationships!
