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SERVICES |
Pay-per-Click Advertising
Pay-per-click (PPC) is simply one of
the most powerful, cost-effective forms of advertising.
Also known as cost-per-click, pay-for-performance,
and contextual advertising, PPC advertising
has become very popular the last couple of years, especially
through major search engines. As its name suggests,
you pay only for the actual clicks on your ad, which
is generally seen by a very targeted audience (see
green side bar below).
Search Engine Pay-per-Click
Over a 30-45 day period, SRB develops and refines a successful, cost-effective
PPC advertising campaign that you can continue using to your benefit indefinitely.
We'll even show you how to keep improving it!
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You get potentially hundreds
of key word phrases that SRB develops for you.
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You get ad copy for at least
8 to 10 ad variations, to be paired with the
key words in related groups to help you achieve
better results.
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With your approval, SRB will
place the ads and key words for you.
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Your campaign will quickly
improve, as SRB tracks and refines it over the
first two to three weeks (lower costs, higher
sales or both)
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You will see your return
on investment (ROI), if you sell directly over
the Internet, with help from SRB tracking the
results. Sales leads are also easy to track to
determine ROI.
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We'll
show you how to keep improving your campaign
yourself for continually improving results
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"The
big secret of Google ads is that they are
both contextually relevant and presented
to the type of person who's likely to act
on them."
- Seth Godin, Marketing Guru, Best-Selling Author |
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How Search
Engine
PPC Works
Search engine PPC works when
prospects use search engines like Google,
Yahoo, MSN and others to find things on the
Internet. Your ad is displayed only for the
key search words you specify, so these are
prospects looking for exactly what you offer!
Even better, you pay only for the actual
clicks on your ad, which take the prospects
to a web page you specify.
To maximize PPC success --
most customers or leads for least average
cost-per-click -- a strategic set of key
words must be used and matched to compelling
ad copy. The challenge is beating competitors
at this game by finding the right search
words and developing the copy for very short
ads that will get attention. SRB's expertise
helps you beat the competition. |
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The Search Engine PPC Advertising Package will require an ad account
budget (what you pay the search engines for the advertising service).
While this can be nearly any amount, we will discuss with you what
will make the most sense to start. SRB's fee for search engine PPC
campaigns start at only $1595.
For an additional fee, SRB will
also develop a special "landing page" (or
advise your webmaster) where prospects are taken
when they click on your ad. Landing pages that
highlight specific offers, and provide no other
distractions, get the best results.
Portal Website Pay-per-Click
Search engines aren't the only Internet companies offering PPC advertising.
A number of large web portals offer PPC as well, including some that
are a great fit for environmentally and socially responsible B2C
organizations.
SRB will suggest PPC advertising
in a portal or portals that are a good fit for
your organization. We'll negotiate the best package
deals with them; develop powerful copy and attractive
graphics; and design a landing page that converts
clicks to customers. We'll also track conversion
statistics to determine effectiveness and ROI,
and to improve results. |
Contact SRB now to get started with your
PPC ad campaign and get results! Email info@srbmarketing.com or
call 973-366-5857.
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