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SERVICES
| Customized Internet Marketing Plans
In determining what's best for your company when
engaging in Internet marketing, it's critical to
develop a written plan. It doesn't have to be War
and Peace, but it should at least lay out the
necessary steps for success, with clearly delineated
tactics, resources allocated, related costs, goals,
and the metrics that will constitute success.
We will put together a clear plan for your Internet marketing
success, whether you use it to "do it yourself", make
us part of your team, or simply rely on us to execute your whole
plan. First we talk to you at length about your business in order
to understand your target market and your goals. Then we discuss
with you what marketing efforts you've tried in the past, what
worked, and why. Finally, we research and create a customized
Internet marketing plan tailored to your needs and your customers'
behavior.
Your plan may include:
- Search engine marketing and pay-per-click strategies
- A list of suggested Web portals on which to advertise, "tools" they
use, and how those tools compare
- Email marketing and relationship-building strategies
- Other relevant tactics and services, options
and pricing
- Contact information, unique characteristics,
and more for portals, email vendors and other resources.
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Your plan will evaluate various tools,
calculate likely ROI scenarios for them, and prioritize the
best combination of strategies for your organization to test
out, among other things. It will be designed to integrate
your online strategies with your offline strategies for maximum
results from both.
The plan will usually run anywhere from 6 to 12 pages or
more in length.
Testing out approaches and making improvements quickly, often in real time, is
a major advantage of Internet marketing. So we will include more tools in your
plan than you might expect to use over time. As you test them, you can weed out
the ones that don't perform to your satisfaction and continue with those that
do.
At SRB, we have the expertise and experience
to create the right Internet marketing plan for you, helping
you exceed your expectations.
See what our clients say, samples of
our work, and read a strategic marketing case study here.
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