There are hundreds, maybe even thousands of Web portals of various sizes that serve the interests of environmentally- and socially-conscious audiences. Care2 is one example of such a values-based portal for individuals, GreenBiz.com is an example of one for businesses.  Some are extremely targeted by interest or industry.

The values-based portals are the websites that these conscious consumers (a.k.a. cultural creatives or LOHAS consumers) will visit regularly, develop a greater loyalty to, and recommend to their family, friends and colleagues. Many offer very cost-effective online advertising opportunities that can yield outstanding results.

To get the most from advertising on values-based web portals, you need:

• Good strategy (including finding the right portals for you)
• The knowledge to negotiate the right deal for your situation or offer
• Great creative and ad copy
• The ability to track and interpret your results, and finally
• Great "landing pages" (the web pages visitors are taken when they click on your ad) to convert your visitors to customers or clients.