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Our Work

Sample Client Work | Case Studies | Awards/Honors

Sample Client Work

Frey Vineyards - View samples from this campaign for Frey, which used email marketing and banner advertising to promote a special wine offering and a good cause. Make sure to read the full case study below. See samples.

Ode Magazine - SRB developed a campaign for Ode involving a variety of email, search engine and banner advertising, along with different versions of a landing page to qualify readers for a special subscription. The primary goal of the campaign is direct sales, and this ongoing campaign has brought a large portion of Ode's over 100,000 paid subscribers so far. Read the full Ode case study below. See samples.

Case Study - Frey Vineyards

Frey Vineyards, the oldest all-organic winery in the U.S., maintains a web presence and online store, but relied primarily on its wholesale wine distribution for business. Frey needed to figure out better, more cost-effective ways to increase its direct-to-consumer sales.

What we did:

• Teamed up with the Organic Consumers Association to create an offer that would be irresistible to consumers & benefit a good cause
• Created an integrated online marketing campaign, which included: email newsletter ads, email "solos" and website banners
• Designed a special landing page with the sole purpose of converting visitors to purchase

The results:

• Increased online sales by nearly 300%, meeting or exceeding goals each month
• Added hundreds of new customers per month, with significant repeat business
• Overall sales, including offline, are up by 20%, which Frey attributes in large part to these online efforts
• Raised many thousands of dollars for the Organic Consumer Association to help protect and promote organic standards

Case Study - Ode Magazine

When Ode Magazine, an international magazine focused on bringing inspiring stories of positive people and their ideas to help save the world, released their US English edition, they came to us to manage their online marketing efforts.

What we did:

• Developed a special mini-subscription offer along with enticing landing pages to get new subscibers for Ode
• Created a multifaceted online plan including: search engine pay-per-click campaigns, email newsletter & "solo" ads, and web placement
• Produced and maintained the Ode email newsletter, engaging interested readers and consistantly bringing in new subscribers

The results:

• Helped grow Ode from zero to 100,000 subscribers in 2 years, nearly doubling Ode's online goals
• Consistantly brings new subscribers at or below Ode's required cost per acquisition
• Increased Ode's brand recognition to cover a large portion of the LOHAS market online

Recent Awards & Honors

Summit International Creative Awards - 2006, Gold for Emerging Media, Online Ad Campaign

Jersey Awards - 2006, 2nd Place for Website Advertising, Consumer

LOHAS - Top 25 LOHAS Marketing Firm (LOHAS Journal, 2006)

Speaking engagements at top online marketing and values-based business conferences including: ad:tech Chicago, Green Business Conference, and All Things Organic (Please contact us if you would be interested in having someone from SRB speak at your next event)