Wednesday, July 16, 2008

Green Social Networks - A Special Report released

SRB Marketing today announced a new, special report titled Green Social Networks. The only one of its kind, the report identifies over 50 total green social networks, ranks the top 15, offers an overview of social networking, and provides tips on using green social networks. The report helps businesses, governments and nonprofits to use social networks most effectively to reach environmentally- and socially-conscious consumers.

Green Social Networks examines the intersection of two powerful, long-term trends:

• A greening economy and marketing industry, where businesses and nonprofits alike are increasingly accountable to their various constituencies, society and the environment, and eager to communicate about their responsibility efforts.
• The rapid growth of social networks, and how they're changing both our work and personal lives.

Taking advantage of both these trends, organizations from those as small as Care2, Green Irenes, and Personal Life Media, to those as large as Starbucks Coffee and Ben & Jerry's, have successfully used social networks to reach green and curious consumers.

Yet the vast majority of organizations who serve such consumers still don't know whether or how to effectively use the social networks to reach their target markets.

Green Social Networks helps level the playing field, enabling organizations of all sizes to jumpstart their social networking relationship and promotional efforts. It helps demystify social networks and identify the ones organizations can best use to reach green and curious audiences.

The report ranks the top 15 green social networks by Alexa traffic and includes Google PageRank for each as well. It also lists alphabetically over 50 total green social networks, providing brief descriptions for the vast majority.

The special report is now available online in PDF format at http://www.srbmarketing.com/pubs_socnet_report.htm. Review copies of the report are available upon request to qualifying members of the media and blogosphere.

Labels: green business, green marketing, social networks

Posted by Perry Goldschein
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