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Thursday, June 26, 2008
For-profit companies and brands are also starting to get some traction with social network profiles and pages. Ben & Jerry’s has nearly 25,000 fans on Facebook, with a very active Page that includes a video contest, a quiz, and hundreds of posts from its fans. Nike has over 73,000 Facebook fans. There are even two Facebook groups, apparently initiated by Toyota Prius owners with over a combined 1,500 members – something Toyota should probably nurture if it isn't already! Still, it seems most green brands either aren’t yet engaging in social networks, or are getting little traction.Send an email to the address on our contact page if you'd like to be alerted when the report is released.
Labels: green business, green marketing, social networks
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